Participants will gain a foundational understanding of how FB & IG work, including its algorithm, user behavior, content formats, and trending features, to optimize visibility and engagement.

Participants will learn how to craft compelling videos using FB & IG native tools (sounds, effects, captions, etc.) that align with their brand and resonate with target audiences.

Participants will be able to design a tailored FB & IG marketing plan that includes content planning, trend analysis, influencer collaboration, and performance tracking for business growth.