💼
NLP: Handling Price Objection &
Value-based Selling

“Price is only an issue when value is unclear — NLP makes value undeniable.”

🏆
Close More Without Discounting

Learn practical NLP techniques to shift “too expensive” into perceived value—protect your margin while increasing closing rate.

📈
Handle Real Objection with Confidence

Master proven language pattern and reframing strategies to respond smoothly under pressure—no more hesitation or guesswork.

🌱
Immediate, Practical Application

Role play, script, and real-life scenario tailored to the Malaysian market—apply directly after training and see fast result.

📞 Talk To Us
Training Mechanism

Price is only an issue when value is unclear — NLP makes value undeniable.

Date: 5th May 2026
Time: 9:00 AM – 5:00 PM (1 Day only)
Venue: Le Meridien Putrajaya 

  1. Price Objection is the #1 Deal Breaker
    Most sales are lost not on product, but on how price is handled. This course equips you to turn the most common objection into a closing opportunity.
  2. Protect Margin, Not Just Close Sales
    Constant discounting erodes profit and brand positioning. You’ll learn how to sell on value, not price—ensuring sustainable revenue growth.
  3. Today’s Buyers Are More Price-Sensitive Than Ever
    With high competition and informed customers, traditional selling no longer works. This course upgrades your approach to match modern buyer psychology and decision-making.

Participants will be able to confidently handle price objection using NLP technique and convert “too expensive” into a value-driven buying decision—without relying on discount.

Module 1: Understanding Price Objection & Buyer Needs

  • What clients really mean when they ask for discount
  • Core buying motivation behind purchase decision
  • Identifying price vs value vs trust issue
  • Key factors influencing final decision

Module 2: Value Positioning & Differentiation

  • Why customers choose you over competitor
  • Difference between price and perceived value
  • Building and communicating strong value proposition
  • Creating perceived value without changing the product

Module 3: Sales Communication & Value Framing

  • Feature vs benefit vs outcome
  • Structuring persuasive sales messaging
  • Using storytelling to strengthen value
  • NLP language technique to reduce price resistance

Module 4: Practical Application & Sales Simulation

  • Real sales conversation flow (rapport to close)
  • Handling “too expensive” confidently
  • Objection-to-close conversion technique
  • Role-play based practice for immediate application
  • Sales, business development, and account management professional
  • Entrepreneur and business owner
  • Client-facing staff handling sales or negotiation

Suitable for anyone handling pricing discussion and closing deal.

  • Interactive NLP-based facilitation
  • Case studies & real sales scenario
  • Role play and hands-on practice
  • Immediate feedback and application-focused learning

For more than a decade, we have been the trusted training partner of organizations across diverse industries. From multinational corporations to SMEs, our programs have empowered leaders, managers, and teams to achieve transformational results.

✨ Why they choose us?
Because we don’t just deliver training — we deliver measurable impact, sustainable growth, and long-term transformation.

📌 Multinational Corporations (MNCs)
Regional and global players in manufacturing, finance, technology, logistics, and services

📌 Small & Medium Enterprises (SMEs)
Growth-focused companies in education, healthcare, retail, and family businesses scaling towards professionalism

📌 Industries We Serve

  • Manufacturing & Engineering
  • Banking & Finance
  • Information Technology & Digital
  • Healthcare & Pharmaceuticals
  • Logistics & Supply Chain
  • Education & Training
  • Retail & Consumer Services
  • Agriculture & Agribusiness

💡 Our clientele trust us because we combine global standard with local insight — ensuring every program is relevant, practical, and impactful.

HRDC-Claimable Course Fee

Normal Rate: 

  1. RM1750 / 1 pax
  2. RM3500 / 2 pax 

Early Bird (before 15th April 2026)

  1. RM1500 /1 pax 
  2. RM3000 / 2 pax 

Group Price (more than 4 pax) = RM1400 / pax 

Sure. Pls refer as follow:

1. Professional Sales Training 

2. Professional Leadership Training 

👉 WhatsApp us today to make a difference! 

Chief trainer

Steve Lim

Professional Credential & Expertise

  • Certified NLP Trainer (ABNLP)
  • Certified Hypnotherapy Trainer (ABH)
  • Certified Time Line™ Therapy Trainer (TLTA)
  • Certified NLP Coaching Trainer (ABNLP)

Experience & Impact

  • 16+ years of specialized expertise in NLP training and coaching
  • 21+ years of proven excellence in sales and corporate training
  • Track record of transforming individual and team for peak performance

NLP Sales Training

In sales, rejection is inevitable—but how you respond to it shapes your future results.

When you react with frustration or disappointment, you condition your mind to associate rejection with negative emotion.

Over time, this creates a pattern—one that weakens your confidence and affects how you show up in your next negotiation.

NLP teaches you to consciously reframe that moment.

Instead of thinking, “I lost the deal”,
shift to:
“Great—someone has been awarded. My next opportunity is already on its way.”

This simple mental reset breaks the negative pattern, keeps your emotional state resourceful, and allows you to stay confident, composed, and focused in every interaction.

When your state changes, your communication changes.

And when your communication improves—your results follow.

#NLP #NLPSalesTrainingMalaysia #HRDC

Our clients

📞 Price is only an issue when value is unclear — NLP makes value undeniable.

Empowering ASEAN Talent, Building Global Excellence

017-2209263